Gisele Bundchen Lingerie Campaign Criticized by Brazilian Officials (Video)

Government reps are calling for the TV ads to be pulled.

Gisele Bundchen’s very successful modeling career has usually made her home country proud, but a new lingerie campaign has Brazilian government officials turning on her.

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Bundchen’s new lingerie campaign for the Brazilian label, Hope, has her using her formidable assets and feminine wiles to get her get out of trouble with her husband for some mischief, such as maxing out his credit card and crashing his car, according to The Guardian.

The commercial’s voiceover says, “You’re a Brazilian woman – use your charm.”

That has officials from Brazil’s women’s secretariat requesting that the promos be pulled from television. In a statement, the officials say the advertisement contains “discriminatory content against women” in encouraging them to use their “charm” to “lessen possible reactions from their partners.” It states the commercial violates two articles of the Brazilian constitution.

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In response, the lingerie company’s director, Sandra Chayo, says, "Gisele can testify that all of the situations shown in the campaign are jokes about daily life.”

“In no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."

What do you think? Watch one of the commercials below.

Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro

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Gisele Bundchen Launches Second Clothing Collection for C&A

The model's budget-friendly line features items inspired by her own lifestyle.

Gisele Bundchen has launched a second clothing collection for retailer C&A, which has stores in Europe and her home country of Brazil.

The budget-friendly line features pieces inspired by the model's own lifestyle, according to the U.K.'s Daily Mail.

The casualwear pieces include a coral cropped blazer, v-neck leopard print blouse, cut-off demin shorts, lace cardigan and black tailored shorts.

She also modeled her own creations in the recent shoot for the line and is said to have applied her own makeup for the photographs.

Bundchen first collaborated with C&A for a collection that debuted in April. At the time, she served as a living mannequin, modeling the clothes in a storefront in Sao Paulo, Brazil.

She is said to be the world's top-earning model. She also has dabbled in acting, appearing in 2004's Taxi and 2006's The Devil Wears Prada.

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